Malini: the eco-sustainable revolution in fashion

Eco-Sustainable Fashion

Malini is a clothing, and accessories brand, born from the idea of combining the Eastern and Western artisanal traditions. In particular, it combines the fascinating culture of the Indian world and the skilful refinement of Italian fashion to create a classy and elegant style, capable of being not only current but also eco-sustainable.
A company with a cosmopolitan personality, characterized by the maternal roots of the founder coming from India, able to merge with those of the Italian father: the right combination to give rise to an eclectic and original trend. Thus was born a brand that has earned the trust of its public, making its way into a territory where the aesthetic aspect is important to also show its interiority. In small steps Malini has created a line far from following the rules imposed by fashion but very close to the idea of showing different choices, capable of showing a well-defined cultural,and unique identity.

An eco-sustainable vision in the eclectic vivacity of Malini

Each fabric selected by us tells a story, full of bright colors and eclectic style, becoming a fascinating adventure between different cultures. All embraced by the energy radiated by India which, with traditional craftsmanship techniques, manages to resist in the era of global industrialization. This is the starting point of our values and principles which aim at solidarity. Our desire is to maintain respect and the level of trust both towards suppliers and towards the public, with those healthy relationships that bind our brand to the makers, in a solidarity chain where we are able to support each other. Heading towards what is ethical, returning to real things are the only actions that can truly excite us. For this reason we are pushed to support handmade and what is authentic, enhancing the human aspects, supporting a world where manual skills and the human being are at the center of attention.
Our goal was immediately not to spread only the made in Italy or the made in India but to have a total eco-friendly fashion where the ethical aspects are not utopias but represent the reality of the made by Malini. We are committed to maintaining small and constant quality productions, in order to support small artisans and their related industries which suffer enormously due to excessive industrialization.
The how is quickly explained: creating clothing, apparel and accessories characterized by uniqueness, far removed from the fast fashion series products. Many think that ethical fashion is difficult to achieve without moving away from exploitation and pollution.
For us, every fabric and print has a soul because they are made with the unique attention and patience of artisans who live in their territory: we prefer to have a reduced production, respecting the person and in favor of quality. Encouraging eco-sustainable fashion is for us the true future of ethical clothing and its accessories.

Intercultural fashion as a mission

With these assumptions, Malini's mission is purely ethical and eco-sustainable, open to intercultural as a precious way to maintain the tradition of two different worlds, India and Italy, with timeless clothing and accessories, far from fashion but close. Very often one wonders where to buy ethical clothing for everyday life
and for special occasions. Malini is the right answer, capable of being the alternative to traditional fashion, with full respect for workers and the environment.
For us, ethical fashion is a corporate choice that we have decided to embrace following the request of the consumer, who is increasingly sensitive to dramatic events in various parts of the world and to information campaigns by environmental associations.
We are very close to an active philosophy, capable of detoxifying the world from the high price paid by the many exploited workers and the environment battered by excessive global pollution. Today we are ever closer to those who ask brands for a tangible commitment to reverse the course in favor of the health of the planet.
Malini promptly responds to the need to live in a reality that is completely respectful of every living being.

Clothing born from the ideal of ethical living

We are ready to use technological research and new production chains to enhance true craftsmanship, making it discover everywhere in the world, in order to support even small businesses.
Our methodology is easily applicable to bring the Malini brand to be truly eco-sustainable:
• we use high quality materials, identified through the constant selection of the most eco-sustainable ones;
• we prefer natural materials at 100% such as cotton, wool, linen and silk, without neglecting the research ready to identify bamboo and hemp as innovative elements for our collections.
• we respect the times of craftsmanship to maximize the quality of the products;
• we aim at minimum production, so as to guarantee the artisans an adequate and man-made production capacity;
• we consider it an advantage to create exclusive products for our prestigious collections;
• we use all leftovers and scraps to produce exclusive clothing, enhancing every type of accessory.
These are small gestures but capable of fostering relationships between family members, not forcing the workers, who are real people, not to stay closed whole days in the factory sheds, avoiding any waste and fighting pollution.
In this way we have established ourselves as a clothing and accessories brand born from the idea of combining the Eastern and Western artisan tradition. Malini is truly able to combine the fascinating culture of the Indian world and the skilful refinement of Italian fashion to create a classy and elegant style, capable of being not only current but also eco-sustainable.
Encouraging ethical fashion is for us the true future of clothing and accessories that are always eco-sustainable but valuable and unique.

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