It's Not "Black," It's Green: Why at Malini Shop You Won't Find Crazy Discounts But Real Value

You open your inbox, check social media, turn on the TV: these days at the end of November, the message is unique, deafening, and colored in black. "Black Friday," "Discounts up to 70%," "Buy now or miss out."

It's a collective frenzy that pushes us to buy things we don't need, with money we may not have planned on spending, to fill already overflowing closets.

Today AND FOR ALL FUTURE BLACK FRIDAYS, we at Malini Shop want to take a step back, breathe, and tell you honestly why we will not participate in this race to the bottom .

You won't find "everything off" or half-price deals.

Instead, you will find something much more precious: transparency and respect .

Who Really Pays for Your Discount?

In the world of fast fashion , a dress can cost as much as a coffee.
But the real cost, that of materials, transportation, and human time, does not magically disappear.
If a product is sold at a rock-bottom price, it means that someone along the supply chain wasn't paid fairly.

Often, that "someone" is the hands that sewed that fabric. Often, they are women in distant countries, working in inhumane conditions.

Our Choice: The Right Price (Always)

We work differently. Our products are the fruit of a slow art: Jaipur block printing requires time, patience, and mastery.

🔶 We Support Artisans: We pay our master craftsmen a fair price, which allows them to live with dignity and keep their traditions alive.
We cannot (and will not) cut their fees to offer a temporary discount.

🔶 Quality That Lasts: We use organic cotton, natural wool, and quality dyes. We don't create disposable products for a single season, but pieces designed to last for years.

The price you see on our website is the real price . It's the honest cost needed to cover materials, ethical labor, transportation, and to allow us, a small business, to continue to exist and donate part of our profits to charitable causes.

Green Friday: Buy Less, Choose Better

Instead of "Black Friday", we embrace the philosophy of "Green Friday".
We don't encourage you not to buy anything, but we encourage you to buy with awareness .

Before you click "add to cart," ask yourself:

• Do I really need it?

• Will it bring me long-term joy?

• Do you know who did it?

If the answer is yes, then you're making a valuable purchase. You're investing in a kimono jacket you'll wear every evening to relax in, a tablecloth that will last a thousand family dinners, a stole that will embrace you for many winters.

A Thought for November 25th

Today is also an important date: the International Day for the Elimination of Violence against Women . Much of the global garment workforce is female. Choosing brands that guarantee safe working environments, fair wages, and respect is the first concrete step we consumers can take to support the emancipation and dignity of women around the world.

Your purchase is a vote. Choose which world you want to vote for.

Thank you for being part of our family and for understanding that true luxury isn't about paying less, but knowing that what you wear was made with love, respect, and dignity.

Choose value, not discounts. Explore our ethical collections and find a unique piece to cherish forever. 🌿