In recent days, a tragic terrorist attack occurred in the Kashmir region of India, in which innocent people lost their lives 💔 .
A painful event that deeply shakes not only the families affected, but also the entire local and international community.
Unfortunately, terror is not limited to the moment of the attack: it spreads like a long wave, generating fear, insecurity and tension.
People change their behavior, avoid traveling, and the local economy, often already fragile, takes a hard hit.
In areas like Kashmir, where tourism is a major source of income, such events can block the flow of visitors, damaging small businesses, local markets and, in turn, entire families. 👨👩👧👦
Added to these effects are the military and political repercussions:
stricter controls, limitations on the freedom of innocent people, growth of tensions in territories already marked by instability🛑
But we firmly believe that strength is not the only answer💡
Culture and Crafts: Tools of Peace
The true antidote to terror can and must also be cultural, educational and social 📚.
Teaching a trade, offering a concrete alternative, giving dignity through work can change the destiny of a person and a community.
Terrorism takes root where there is anger 😠, inequality ⚖️ and desperation.
Craftsmanship, on the other hand, is a bridge that unites: it can save a person from the abyss, offering a future and even a passion. ❤️
Teaching how to work with your hands, passing on knowledge, allowing you to build an honest income means creating hope 🌱, stability and trust.
In many areas of India and beyond, NGOs do extraordinary work: They help women 👩, young people, vulnerable families by teaching them a trade, often linked to local artisan traditions 🧶.
This type of training not only preserves valuable cultures, but also gives people a real chance for redemption.
We don't believe in charity 🙅, but in teaching and sharing skills. ✨
A future built with hands
We believe that craftsmanship, in all its forms, can be a powerful tool for social transformation.
It is not just the creation of objects: it is care 🫶, identity, hope, work and peace.
And today more than ever we need all this. 🌍