The warmth of the sun, the merry chirping of birds and the vibrant colors of nature are enough to make anyone feel alive and ready to embrace the season.
An essential aspect to make the most of this beautiful period is to dress in comfortable and elegant clothes.
The perfect fabric par excellence to achieve this result is none other than natural Indian cotton, rigorously coloured!
Not only is it an eco-friendly choice, but it also offers a cheerful and lively aesthetic that fits perfectly with the spirit of summer.
What makes cotton the ideal summer fabric?The answer lies in its unique properties that guarantee unparalleled comfort during hot and sunny days.
Cotton is a highly breathable material , which allows air to circulate freely around the body and prevents the annoying sticky feeling caused by synthetic fabrics. (if you want to find out the damages of polyester we suggest reading our article here )
Cotton fabric thanks to its excellent wicking capabilities helps keep the body cool and dry , as it absorbs perspiration and releases it into the air. In addition, the light-colored natural cotton does not absorb sunlight, further increasing its cooling effect.
Say goodbye to the feeling of heat and discomfort in your clothes: with the cotton summer outfits that you can find in our summer clothing collection, you will have the opportunity to enjoy a fresh and carefree experience!
It has been grown and woven in India for centuries, resulting in a rich variety of textiles that showcase the artisan's craftsmanship and artistic sensibility.
From delicate muslins to rugged khadi, there's an Indian cotton fabric to suit every style and occasion.
Imagine wearing a beautiful kurta or light cotton sundress on a hot summer day: not only will you look effortlessly elegant, but you will feel like you are wearing a fluffy cloud!
Another great thing about Indian natural cotton is its sustainable nature. Cotton is a biodegradable material, which means it won't sit in landfills for hundreds of years like synthetic fabrics.
So, by choosing cotton summer outfits, you're not only giving yourself comfort and style, but you're also contributing to a healthier planet!
Finally, let's not forget the cheerful and colorful charm of Indian cotton.
Whether it's pastel shades or vibrant hues, cotton garments immediately evoke a sense of joy and vibrancy.
They beautifully capture the essence of summer, making you feel like you are enveloped in sunshine and positive vibes.
Do you want to experience these sensations? come and discover our collection to realize the positivity that our garments can give to you click HERE
Bottom line, natural Indian cotton is undeniably the perfect fabric for summer . It offers unrivaled comfort and breathability, it is sustainable from an environmental point of view and if it is colored it is delightfully cheerful.
Embrace this fabulous fabric into your wardrobe in the summer season and enjoy pure cotton summer bliss!