Stile e Tendenze

As your one stop shop for all types of sarongs, we decided to take a step back and visit this rather important question.  What is a sarong? / What is it used for? / How is it made?

pareo Ajrack

Whether they’re worn for ceremonial purposes, worn on beaches as a bathing suit cover-up, or featured in history books as a traditional garment of the past, sarongs have a long history. Worn by both women and men in the Pacific Islands, Africa, and South Asia, a sarong is a long piece of fabric, often decorated with prints and colors that requires no sewing and is commonly draped around the body.

Originating from the Malay word for "covering", sarongs take on different names in different regions and are historically popular in different parts of the world. For example, the people of Africa call it a “kanga” and those from India call it a “sari”. Those residing in the South Pacific Islands call sarongs “pareos” while those in the Philippines, Thailand, and Indonesia call it a “sarong”.  Ancient Greeks even had a similar garment called the “toga”, while the Fijians have a traditional wear for men (similar to the sarong) known as a “lungi”. But no matter what it is called – sarongs / pareos hold a special value in certain cultures that date back thousands of years.

Sarongs are loved for their lightweight, airy and soft feel. Not only are they an ideal everyday piece of clothing for labor workers in tropical climates, they allow for full body movement, making them an easy favorite of people from other climates. Commonly worn in the Western world as a bathing suit cover - up, sarongs have become a staple for many due to its versatility.

Originally reserved for Indonesian royalty, sarongs are now seen as an everyday life garment that is worn around the world and come in a variety patterns. A versatile garment and a handmade creation of art, sarongs can be styled in a number of ways and is popularly used when traveling. The most basic way of wearing a sarong is to wrap it length - wise across the waist just above the navel and tie the corners until it is tight and secure. 

Other ways to wear a sarong are as follows:

  • A top

  • Bandeau dress

  • Bathing suit cover up

  • Drape dress

  • Head wrap

  • Sarong skirt

  • Scarf

  • Toga dress

  • Wrap skirt

Sarongs/ pareos are many things to many people and are becoming more and more popular with time. While sarongs remain a traditional dress form in the Eastern parts of the world, they have quickly become a staple piece of garment worn around the globe in modern times. 

pareo sarong painted

Looking to get a sarong? Take a look at our collection! Our brand is a reflection of our Indian and Italian roots and combines techniques like embroidery, block print, hand screen print from India with a European look. Our sarongs/ pareos are made by the best artisan in India, and with the highest quality cotton fabrics; you won’t find better anywhere else!


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